Personalización política e infoentretenimiento periodístico. Un estudio desde los encuadres
DOI:
https://doi.org/10.7764/cdi.41.1099Palabras clave:
elecciones, infoentretenimiento, personalización, cobertura, periodismo, encuadres, comunicación políticaResumen
Crecientemente, los medios cubren las elecciones como infoentretenimiento, destacando conflictos y estrategias en lugar de temas y propuestas. La personalización de la política puede explicar en parte esta tendencia, tanto por el diseño de ciertos sistemas políticos, que concentran poder y visibilidad en individuos, como por las narrativas personificantes de los medios. Para indagar su impacto en la cobertura se realizó un análisis comparativo de encuadres vinculados con el infoentretenimiento en la prensa mexicana, entre una elección presidencial altamente personalizada (2012) y una parlamentaria (2015). Los resultados muestran una asociación tenue entre la personalización de una elección y dichos encuadres.
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